Our work
Qdexx
- Software Design & Development -
Qdexx
Branding
Content Writing
Information Architecture
Mobile Friendly & Responsive
Online Store
Software Design
Software Development
UX/UI
What Qdexx Is
Qdexx is an online directory platform designed to help people find trusted local professionals. Instead of focusing only on businesses, it highlights individual professionals within those businesses—such as dentists, accountants, chiropractors, and other service providers.
The platform’s goal is to make it easier for people to discover and recommend specific professionals they’ve had positive experiences with, not just companies.
How It’s Different from Traditional Directories
Traditional directories (like Yellow Pages–style listings) usually emphasize businesses and allow both positive and negative reviews. Qdexx was designed with a slightly different philosophy:
• Focus on individual professionals, not just the company
• Highlight positive recommendations rather than negative reviews
• Create a supportive environment connecting customers with well-liked service providers
This approach aims to help professionals build reputation while helping users find people who are trusted in their community.
Key Features
Typical features of the platform include:
• Search by location to find professionals in your area
• Professional profiles linked to a business
• Community recommendations showing how many people recommend a professional
• Contact information and business details for each listing
• Businesses can also create free profiles and add individual staff members to their listing.
Kelowna Software’s Role
Kelowna Software worked on improving the platform’s performance and growth, focusing on:
• Optimizing the website’s server response speed
• Implementing SEO best practices
• Improving indexing with Google tools to increase visibility.
Results
After the improvements:
• Server response time improved dramatically (from about 1 second to ~50 milliseconds)
• Organic traffic from Google tripled
• The directory grew from about 10,000 profiles to over 1.3 million profiles.
In simple terms:
Qdexx is a community-driven professional directory designed to help people find recommended professionals locally while helping businesses and service providers gain visibility.
Case Study
The Project
Discover highly recommended professionals in your area.
Qdexx was developed to redefine online directories and what it means to find professional services locally.
To solve these challenges and provide an alternative online directory Qdexx aimed to develop a positive environment to connect people with well-liked local professionals.
To solve these challenges, Qdexx was designed to focus more on individual professionals and to only track positive experiences. They created a supportive environment to connect people with well-liked local professionals while simultaneously helping businesses find new customers and reduce the impact of negative reviews.
The Problem
Needing to Gain Traction
Qdexx needed traffic. As a relatively new directory entering a market with multiple well-established online directories, such as Yellow Pages and Yelp, Qdexx struggled to gain traction.
Without increased traffic Qdexx wouldn’t gain the users (businesses) and page visits (local patrons) they needed in order to be successful.
Needed to be Redesigned from the Ground Up
Quilie needed to be redesigned from the ground up on modern architecture and built for the cloud. The existing code base was written in-house by a developer with very little experience. It had aging frameworks that couldn’t be upgraded without a significant rewrite, and was constantly dead-locking the database.
The Solution
Continued Maintenance
Kelowna Software analyzed Qdexx’s site, and after taking into account their existing resources, suggested a few suggestions that would allow Qdexx to better compete with existing directories for traffic. This would allow Qdexx to gain users by organically increasing their traffic.
The solution was 3 fold:
- Reduce server response time by optimizing the entire web pipeline.
- Ensure SEO best practices were being met (100% Page rank)
- Utilized Google tools to make Qdexx more appealing to indexing
The Result
Without going over budget, Kelowna Software was able to reduce Qdexx’s average server response time by 50 times. As predicted, the drastic increase in their response time improved their ranking on Google and tripled Qdexx’s organic traffic.
With the increase in traffic, Qdexx grew from 10,000 profiles to over 1.3 million profiles and continues to grow today.
The rate of user sign-ups and profiles being added also increased by 10x as a result of the changes.
